Where is Meta Ads Manager on Instagram? A Quick Guide

Codezela Content Creation

Codezela Content Creation

— 3 min read
Where is Meta Ads Manager on Instagram? A Quick Guide
Photo by Benyamin Bohlouli / Unsplash

Introduction

Instagram, as a platform under Meta’s umbrella, has become a key player in digital marketing. With over 1 billion monthly active users, it offers businesses the opportunity to create highly-targeted and visually engaging ads. However, to run ads on Instagram, you need to navigate through the Meta Ads Manager. This tool allows you to manage all your campaigns across Facebook and Instagram from a centralized dashboard.

In this article, we’ll explain where you can find Meta Ads Manager on Instagram and how to use it effectively for your ad campaigns.

What is Meta Ads Manager?

Meta Ads Manager is a powerful platform that lets you create, manage, and optimize ads across Meta’s family of apps, including Facebook, Instagram, Messenger, and the Audience Network. It’s a one-stop-shop for businesses looking to create targeted, cost-effective ad campaigns. The Ads Manager dashboard gives you complete control over your campaigns, from budgeting and targeting to creative setup and performance tracking.

Although Ads Manager is traditionally associated with Facebook, it’s also essential for managing Instagram campaigns. Since Meta owns both platforms, it allows seamless integration between the two for marketers.

Where is Meta Ads Manager on Instagram?

Meta Ads Manager itself isn’t found directly on Instagram—it’s actually a separate tool that you can access through Facebook. However, Instagram’s integration with Meta Ads Manager makes it easy for users to create Instagram ads alongside Facebook ads. Here’s how you can find and access Ads Manager to manage your Instagram ads:

1. Access Meta Ads Manager via Facebook

To begin, you’ll need to log in to your Facebook account and navigate to Facebook Ads Manager. You can access this by either:

Once inside, you can use the tool to create and manage Instagram ads by selecting Instagram as a platform during the ad creation process.

2. Link Your Instagram Account to Your Facebook Page

For your Instagram account to appear in Meta Ads Manager, you need to connect it to your Facebook Page. To do this:

  • Go to your Facebook page settings and click on Instagram.
  • Enter your Instagram credentials to link your account.

Once this connection is made, Instagram will show up as an available ad placement within Ads Manager.

3. Create Instagram Ads in Meta Ads Manager

Once your accounts are linked, you can choose Instagram as a placement when you set up your ad campaign. Here’s a step-by-step guide to creating Instagram ads:

  • Step 1: Open Ads Manager and click on Create.
  • Step 2: Choose your campaign objective (e.g., awareness, consideration, or conversion).
  • Step 3: Under the Ad Set section, when selecting placements, choose Manual Placement and then select Instagram.
  • Step 4: Complete the ad setup process by uploading your creative, adding your copy, and selecting your audience.
  • Step 5: Review your ad and click Publish when ready.

Now your ad will run on Instagram, along with any other placements you’ve selected.

Why Use Meta Ads Manager for Instagram?

Meta Ads Manager offers several benefits when managing Instagram ads:

1. Centralized Control

With Meta Ads Manager, you can manage both Facebook and Instagram ads in one place, making it easier to track performance and adjust campaigns.

2. Enhanced Targeting

Ads Manager allows you to leverage advanced targeting options such as Custom Audiences, Lookalike Audiences, and behavior-based targeting to reach Instagram users most likely to convert.

3. Detailed Analytics

Meta Ads Manager provides in-depth metrics and insights on how your Instagram ads are performing. You can track clicks, conversions, engagement, and more to refine your ad strategy.

4. Budget Flexibility

With Ads Manager, you have full control over your ad budget and bids, allowing you to optimize your campaigns according to your needs.

Conclusion

Meta Ads Manager is your go-to platform for creating and managing Instagram ads. Even though it’s not a feature directly within Instagram, the integration between the two platforms provides a seamless experience for advertisers. By linking your Instagram account to Facebook’s Ads Manager, you gain access to advanced targeting, detailed performance tracking, and the flexibility to run campaigns on both Facebook and Instagram.

By using Meta Ads Manager, you can reach the right audience on Instagram with highly customized, cost-effective ads that help grow your business.

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